Hotspot Analysis of Food Machinery: Nutritious Rice

What is your impression of convenience food?

The answer may be the controversial instant noodles some time ago, or the various quick-frozen dumplings, quick-frozen dumplings and other quick-frozen foods.

However, with the continuous extension of consumption upgrades, the convenience food industry has embarked on a development path of category innovation and product upgrades. Rice-based convenience foods that can be simply heated and eaten have jumped into people's eyes, and food companies have gradually entered a broader competition. In the middle of the road, technological optimization and upgrading have become an important breakthrough.

250 billion, which is an estimated data of the current market size of my country's convenience food industry. However, for a long time, the instant food industry has basically maintained a situation of "strong noodles and weak rice". From a technical point of view, noodles often involve the production of noodles, sauce packets, and vegetable packets, and the production process is relatively mature; For rice-based food, it is technically more difficult to take into account the flavor and taste restoration of rice and dishes, and the competitive advantage of the track is not obvious.

However, as people's demand for convenience food is further moving towards convenience, nutrition, health and deliciousness, the industry has put forward the development direction of "convenience food staple food, staple food convenience", self-heating rice, brewed rice, instant rice, etc. The emergence of innovative instant rice products has begun to disintegrate the inherent situation of "strong noodles and weak rice", and it has also become a highlight of the slightly tired instant food industry competing for consumption share.

Self-heating rice should be a kind of instant rice food that everyone is familiar with. Rice buns, meat and vegetable buns, heating buns, sauce buns, and water buns constitute the main body of the product. No matter when and where, you can use the principle of quicklime to heat up with water to heat the food and eat it in about 15 minutes. Eating a meal with meat, rice, and flavor has changed people's impression of instant noodles that they are not full and that they are not nutritious. Of course, rice-based convenience foods are still emerging products after all. The taste and taste are average, and food safety needs to be considered, which still makes it difficult to popularize as quickly as instant noodles. The repurchase rate is not too high. An important step in pushing rice-based convenience foods into the mainstream market.

A few days ago, a company under Nongfu Spring launched a new instant rice that can be eaten by microwave heating. It is reported that this product is a single piece of rice, which is now priced at 6.15 yuan per box (210g). It adopts ultra-high temperature instantaneous sterilization process and retort bag aseptic packaging technology, which can store rice at room temperature without the use of additives. It has the advantages of quality and safety. Consumers can use it for fried rice, porridge, bibimbap and other scenes according to their own needs. It can be heated in the microwave for three minutes, which greatly reduces the cooking time of rice and adds color to fast-paced life. In addition, the brand has also launched the "rice + topping" set product form, which can easily solve a meal service for people.

In addition, White Elephant also launched a series of "Bubble Rice" products earlier. After emphasizing that a serving of rice can be restored in ten minutes, how to break through the "stuck neck" problem and restore the taste is the key. It is understood that this instant rice selects high-quality rice raw materials, and applies a series of innovative technologies such as curing, crushing and extrusion technology, and strives to improve the taste of brewed rice to a level that is compatible with freshly steamed rice and improve the convenience of rice. The taste of food is defective. This product also won the Innovative Product Award at the 21st Convenience Food Conference earlier. It is regarded as a major innovation breakthrough in rice-based convenience food. Technology research and development and research are also boosting the release of traditional brands in a new era. development potential.

Due to dietary habits, people actually have relatively high taste requirements for rice-based foods, which poses a great test for product innovation. In recent years, we are happy to see the instant food industry accelerate the pace of innovation and upgrading and expand the rice-based instant food market, but there is no doubt that there is still a lot of room for advancement and problems to be overcome on the road of technological upgrading.